Insights
April 21, 2026
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Beyond CMYK: Why Brand Colour Is the Most Undervalued Asset in Modern Packaging – Trident’s perspective on the commercial cost of colour compromise
The $4.2 trillion question: When a customer picks up a product in Tesco, Boots, or Sephora, does its colour close the sale in 0.3 seconds, or does it fade into shelf blur? Across Food & Beverage, Health & Regulated Consumer Brands, and Personal Care & Beauty.
April 21, 2026
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Global Colour Control – How We Help Brands Print Consistently Across Continents
When it comes to brand identity, colour is everything. It’s the shorthand that tells a consumer, “Yes, this is the product you know and trust.” But the challenge is that colour, when left to human judgement, is surprisingly unreliable.