Beyond CMYK: Why Brand Colour Is the Most Undervalued Asset in Modern Packaging – Trident’s perspective on the commercial cost of colour compromise
The $4.2 trillion question: When a customer picks up a product in Tesco, Boots, or Sephora, does its colour close the sale in 0.3 seconds, or does it fade into shelf blur? Across Food & Beverage, Health & Regulated Consumer Brands, and Personal Care & Beauty.
